NDTV Greenathon campaign ambassador this year is Priyanka Chopra who is urging people to do their bit to save the environment even if it is a tiny step.
"This is a fantastic initiative. I'm a part of the young generation who questions almost everything. But we need to understand that it takes little things for something to become big," said Priyanka.
"Youngsters often ask - 'What can we do?' But I believe it is only the simple things we can do that can bring about a change. Get involved in such initiatives, spend a weekend doing something good for the environment and you will feel happy... let's make the earth a better place," she added.
The first edition of Greenathon, a campaign initiated by The Energy and Resources Institute (TERI) in association with NDTV and Japanese auto giant Toyota, aimed to raise funds for the 'Light a Billion Lives' project. The aim was to take solar lanterns to rural communities.
The campaign ended up raising Rs 20 million and lit up 55 villages across India.
"This is a fantastic initiative. I'm a part of the young generation who questions almost everything. But we need to understand that it takes little things for something to become big," said Priyanka.
"Youngsters often ask - 'What can we do?' But I believe it is only the simple things we can do that can bring about a change. Get involved in such initiatives, spend a weekend doing something good for the environment and you will feel happy... let's make the earth a better place," she added.
The first edition of Greenathon, a campaign initiated by The Energy and Resources Institute (TERI) in association with NDTV and Japanese auto giant Toyota, aimed to raise funds for the 'Light a Billion Lives' project. The aim was to take solar lanterns to rural communities.
The campaign ended up raising Rs 20 million and lit up 55 villages across India.
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